Marketing

Introduction to managing marketing  (3 hrs)

Role of Communication in Marketing  (6 hrs)

Managing Marketing Team  (3 hrs)

-   What does Marketing mean ?

-   Handling target based Jobs

-    How to open a deal ?

-   How to close a deal ?

-   The marketing job

-   Role of pitching

-   Clarity

-   How to take appointments

-    How to negotiate?

-   Importance of smile

-   Written communication



-   Being a Team Leader

-   Difference between a Manager and a leader

-   Behavioural approch towards the team     members

-   Role of External & Internal Orientation






   

Marketing & selling  (3 hrs)

Service vs Product  (3 hrs)

Managing Different Products & Selling  (3 hrs)

-   Selection & Concentration

-   Customer Value

-   Differential Advantage

-   Integration between the customer
    and the firm




-   Selling a concept

-   Marketing a product

-   Product life cycle

-   Developing a competitive service








-   The Product Portfolio

-   Product analysis

-   reating Service Portfolio

-   Service portfolio analysis

-   Growth in the service sector

-   Characteristics of services

-   Service quality



   

Marketing Mix  (3 hrs)

Promotion Mix  (3 hrs)

Labeling & Packaging  (3 hrs)

-   How Product differentiation can be made?

-   Learn how Pricing affects the Market

-   Is Place important ? How

-   Promotion is the name of the game

-   Physical distribution & segmentation





-   Publicity

-   PR

-   Integrated Marketing
    Communications approach

-   3600 Branding






-   Improve the product service

-   Improve Physical distribution

-   Reduce Price

-   Maintain leadership over the long run

-   Addressing low Price Competitors

-   Harvest and yield





   

Advertising   (3 hrs)

Digital Marketing  (3 hrs)

Branding  (3 hrs)

-   Role of advertising in integrated
    marketing communication

-   Visibility through electronic & Print media

-   Reaching Target customers

-   Campaigns









-   Foundation

-   Target Audience

-   Media selection & Timing

-   Executing the message or information
    with help of Digital Communication

-   Budgeting Methodologies

-   Websites, SEO, Blogs, social media,
    mobile marketing



-   Managing a Brand

-   Customer Brand Equity & Value of Brands

-   Firm Brand equity

-   Building and sustaining a strong brand

-   Brand issues – Opportunities and obstacles

-   Strategic alliances

-   Brand reintroduction and brand     revitalization



   

Strategic Marketing  (6 hrs)

Customer Relationship Management  (3 hrs)

Customer loyalty Program  (3 hrs)

-   Determine and recommend which
    market to address

-   Identify and target market segment

-    Set strategies for repositioning

-   Implementing the marketing strategy

-   Design the market

-   Personal selling

-   Push & Pull strategies

-   Monitoring and control of industry forces

-   The competitors




-   Customer Behavior

-   The value of a customer

-    Increasing customer lifetime value

-   Customer retention

-   Acquiring new customer

-   Handling current customer and potential     customer











-   Value of rewards program to customer

-   Value of rewards program to the firm

-   Designing & Executing a customer Loyalty     program

















     

SCustomer Service  (3 hrs)

-   Types of customer service

-   Delivering exceptional customer service

-   Handling feedback

Who should take this course

Anyone interested in pursuing a career in Marketing should opt for this course. It is ideal for Graduates student to sharpens their practical skills.

Eligibility

  • - Graduates from any stream
    - 0 to 3 years of experiance in Sales Profession